Topic: eBay trades into lead

[Clive]

Web User
August 23, 2005
Quentin Reade

 eBay has increased its lead over Google as the number one ranked website in the UK by web page views.

Internet research company Nielsen//NetRatings said that almost 3.1 million eBay web pages were viewed in July 05 ? a 44 per cent increase on the same time last year.

More than 40 per cent of the internet population visited eBay in July 05 ? up 33 per cent on the same time last year.

Alex Burmaster, European internet analyst at Nielsen//NetRatings said: ?We all know that eBay has been a huge success - but why? For many people eBay represents, more than any other brand, the greatest attributes about the internet ? empowering and bringing people with complementary interests together. The potential of the web to provide a virtual marketplace matching individual supply and demand has been realised brilliantly by eBay particularly when you consider that the site is visited each month by almost half of the entire UK internet population.?

The research shows that eBay visitors average one hour 54 minutes on the site and view 280 pages per month.

Heavy eBay users are most likely to be on between 5pm and 6pm, medium users between 8pm and 9pm, and light users between 6pm and 7pm

Burmaster said: ?The majority of total time spent on eBay in the UK is accounted for by a minority of users. However, with 43 per cent of people staying for less than 15 minutes per month the most likely visitor is someone having a cursory look through the site.?


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