Freeview has announced plans to launch a PVR brand called 'Freeview Playback' later this year.
Freeview Playback will be designed promote consumer awareness and sales of digital TV recorders for its platform.
Cary Wakefield, Freeview general manager said: "The launch of Freeview Playback is crucial to driving consumer understanding and uptake and will help to clearly define the category."
The Freeview Playback brand is expected to be in the market by September 2006.
Topic: Freeview set to launch rival to Sky+ (Read 717 times)