Sixty-three per cent of us want to watch what we want when we want to, rather than when schedulers dictate.
According to a survey commissioned by ISP Tiscali, nearly two-thirds of us would prefer to watch TV-on-demand through our TV sets via our broadband connection even though most of us don't know what the term IPTV (internet protocol television) means.
Tiscali surveyed 1,465 adults in the UK and found that 42 per cent of them believed that the television schedules that are used today will be a thing of the past in ten years time.
Twenty-five per cent of respondents think that larger commercial broadcasters such as ITV will struggle to survive in future, when smaller, targetted broadcasters who cater better to individual needs will flood the market.
It seems that ITV at least partially shares this view and is attempting to adapt to the changing market. Earlier this week, ITV announced that it would be launching a broadband TV portal in April of this year.
"There is obviously a big demand already among British consumers for the freedom and choice IPTV will give them, even if they don't know the jargon yet. Conventional broadcasters should heed the warning and will need to adapt significantly in the coming years to retain their market share," said Neal McCleave, managing director of media services at Tiscali.
However, despite our appetite for TV-on-demand, the results of the survey suggest that we'll spend less time in front of the box rather than more. Fourty-two per cent of respondents who viewed on demand content said they watched less TV, with a further 41 per cent saying that they watched the same amount.
?The good news for consumers is that with all the extra choice and freedom, we're not all going to become couch potatoes. While the growing adoption of IPTV may mean we watch less TV overall, the time we spend in front of the box will be of a higher quality,? said McCleave.
http://www.tiscali.com/
Topic: Two-thirds want TV on demand (Read 638 times)