Broadband customers shouldn't be paying more than £10 per month for internet access, according to a report.
Steve Weller, head of communications services at uSwitch.com said anyone signed up to a broadband-only package should be wary of the price and be prepared to go elsewhere to find a better deal.
"Consumers need to vote with their feet and ensure they are not wasting money on more expensive packages. Those users who prefer a standalone broadband product really shouldn't have to pay much more than £10 a month," said Weller.
Weller said that increased competition and demand for broadband access had pushed the market into a position where consumers could take full advantage for very little outlay.
"The fast-moving pace of the broadband market and increased competition in the industry sparked a price war over the past eighteen months. This has been exciting news for consumers as it has brought along the advent of free broadband and very competitive pricing," he said.
Weller's comments come on the back of research from the price-comparison service that suggests Brits spend an average of five weeks online every year.
One of the biggest influences on the amount of time spent online was the social networking phenomenon, according to the research.
"MySpace has reached over 100 million users and the second most visited site of its kind, Facebook, has 30 million members. Consumers from all walks of life are embracing the trend - while three-quarters of those visiting social networking sites are aged 18-29 years, a third of the over 50s are also taking part," said Weller.
www.uswitch.com