Topic: Research out this week has revealed another milestone for online advertising.

[Clive]

PC-Pro

Having already overtaken print advertising in terms of share of the overall ad spend market, online advertising has now eclipsed TV for years seen as an advertising monolith that could survive war and recession.

So why has TV advertising fallen behind online advertising?

Much of it comes down to measurement. Online advertising can be measured more accurately and TV ads, the latter measured by monitoring the viewing habits of a small number of 'Nielsen' homes to estimate the viewing habits of the entire country.

Online also carries less risk for the advertiser. If you advertise in the prime ad space half way through Corrie, or at half time in the World Cup Final, you'll pay top dollar regardless of whether 20 million watch, or just 20. You pay for the slot, not for the guaranteed eyeballs.

Online advertising can offer an alternative - you only pay for the ads that people actually see. If you advertise on a site that has a bad day, and thus doesn't serve many ads, you are not on the hook for a fortune in ad charges.

It's as simple as that.

[Simon]

I wonder if it does really pay to advertise?  For example, I would buy Cadbury's chocolate, whether or not they'd sponsored Corrie, or even got Phil Collins to dress in a gorilla suit, but it didn't make me want to buy any more.

[David]

Me too adverts dont work for me,the only ones I notice to be honest are the Aldi really cheap stuff,however I have never set foot in one of their stores.On the other hand I do at least take more interest from ads on the web,so I dint know what that says about me.
True its only certain ads like PC world Amazon,but then again they target me on items I have shown an interest in......

I would lay money Simon is roughly the same.On TV if its a programme on the planner I can zip through them.I was always under the impression though that adverts were for the shareholders benefit rather than consumers?

Think I will take a break now.......anyone for a Kit Kat ?

[Simon]

I'd rather have a Flake.  Now, that ad was worth watching! 

[Clive]

Those were the days!   

[David]

Sheer unadulterated suggestive manipulation by the advertisers ....................great 

[GillE]

There's a huge campaign against Nestle products (including Kit Kats) for the immoral way they market infant milk to third world countries.  There are very, very few companies I'll boycott on grounds of morality (heck, I don't think my own morality would stand up under scrutiny ) but Nestle is one of them.

[Reno]

Adblock plus. I haven't seen an ad on the net in years. That is, if you don't count repair jobs.