"Unfortunately none of these companies is in a position to drive adoption on the desktop. It just isn't their main focus. Meanwhile, the Mandrivas, Canonical-Ubuntus and Linspires of the world-- the companies who are more desktop focused-- simply don’t have $300 million to throw around, even as a group. In addition, the Linux Foundation doesn’t currently see big ad campaigns as part of its mission. Linux is simply too decentralized and doesn't have the same profit motive behind it."