At this week’s Google I/O Conference, the company carefully articulated its vision of the world. There’s Apple in one corner, carefully controlling its ecosystem, rejecting Flash, and conjuring images of an Orwellian Big Brother. As the “one man, one company, one device” (Vic Gundotra’s words) becomes more powerful, Google is trying to posit itself as the other choice. The more “open” choice. Whether or not you agree with Google’s goggles, it’s a very smart and well defined message, creating an us vs. them environment and reinforcing the mantra “Don’t be evil.”