Microsoft has branded its Windows Phone 7 smartphone platform an “ad-serving machine” during a briefing to show off new features.“For marketers this is actually turning out to be an ad-serving machine,” said Kostas Mallios, general manager at Microsoft's Live Labs, at an advertising industry conference. “It lets advertisers connect with consumers over time.”
Microsoft showed off three tools in the sales-blitz portfolio – Apps, Tiles and Toast – which give brand owners access to the front pages of handsets if consumers download apps from third parties.
http://www.pcpro.co.uk/news/359020/windows-phone-7-an-ad-serving-machine I thought Google was bad enough! There won't be many phones to choose from soon.