Topic: The £1,161 CompactFlash card

[Simon]

SanDisk has launched a new high-speed CompactFlash card that costs more than many of the digital cameras it's designed to sit within.

The SanDisk Extreme Pro CompactFlash offers 128GB of storage and offers industry-leading write speeds of 100MB/sec, according to the company. Such performance doesn't come cheap: the card costs a staggering $1,500 (that's £1,161 in proper money). For that sum, you could pick up a mid-range DSLR such as the Canon EOS 7D.

Read more: http://www.pcpro.co.uk/news/364201/the-1-161-compactflash-card

[Clive]

That's inflation for you!   

[sam]

nice! future tech here now... but still that's poor price. You could easily get the same in 16GB or 32GB separate sticks for cheaper, still its a start and bound to come down in price - fast.

[Simon]

I don't quite understand how they justify the price.  How is 'memory' valued, exactly?

[Rik]

R&D costs, that's why it starts expensive and falls fairly rapidly. I paid £70 for my first 1GB SD card.

[Simon]

R&D ?

[Rik]

Research & Development.

[Simon]

Oh, right. 

[Rik]

They seem to put all that cost on the first few hundred/thousand units, then prices start to drop. Yields probably increase with experience, which will help.

[Simon]

I wonder who would pay that for one though?

[sam]

rich people who like to show off. Maybe professional photographers would be tempted but probably not yet.

[D-Dan]

And Rik:

I paid £70 for my first 1GB SD card.

Steve

[Simon]

 

[daveeb]

R&D costs, that's why it starts expensive and falls fairly rapidly. I paid £70 for my first 1GB SD card.

i paid £70 for my first 128 MB compact flash card, i think they saw me coming 

[D-Dan]

That's 896 x the cost of the card in my camera right now 

Steve