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Technical Help & Discussion => General Tech Discussion, News & Q&A => Topic started by: Clive on February 20, 2009, 22:35

Title: Gateway returns to UK as business brand
Post by: Clive on February 20, 2009, 22:35

http://www.itpro.co.uk/609937/gateway-returns-to-uk-as-business-brand

Title: Re: Gateway returns to UK as business brand
Post by: Simon on February 20, 2009, 22:55

Quote

Gateway, the PC manufacturer that was well known on the UK high street in the 90s

Was it?  I thought it was a supermarket that became Somerfield.  :dunno:

Title: Re: Gateway returns to UK as business brand
Post by: sam on February 21, 2009, 09:46

lol... and so the s**te is back.

Title: Re: Gateway returns to UK as business brand
Post by: Rik on February 21, 2009, 11:11

I remember the cows well. :)

Title: Re: Gateway returns to UK as business brand
Post by: Clive on February 21, 2009, 11:14

Quote from: Simon on February 20, 2009, 22:55

Was it?  I thought it was a supermarket that became Somerfield.  :dunno:

So that's what became of Gateway!  They are now owned by the Coop but remain a crap supermarket.

Title: Re: Gateway returns to UK as business brand
Post by: topquark on February 21, 2009, 12:05

Hmmm "....is repurposing the brand to target medium to large businesses. However, in the US, Gateway will continue to sell to consumers." so they don't have a consistent story about their brand and target market  :crazy:

Title: Re: Gateway returns to UK as business brand
Post by: Rik on February 21, 2009, 12:12

It's just a name, effectively, to be used as local markets see fit.

Title: Re: Gateway returns to UK as business brand
Post by: GillE on February 21, 2009, 14:14

I always thought Gateway was a brand which tried to emulate Dell by selling direct to the customer.  Prospective purchasers would telephone a call centre which would send them a brochure.  Only when it became clear that Gateway couldn't compete with Dell did they attempt to break into the high street, stocking the likes of Tiny.

I'm surprised this brand is being resurrected, what with its history of failure.