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Technical Help & Discussion => General Tech Discussion, News & Q&A => Topic started by: Simon on November 08, 2010, 21:44

Title: Direct action turns email newsletters into spam
Post by: Simon on November 08, 2010, 21:44

Consumers frustrated by email marketing sites that make it difficult to unsubscribe could take direct action by getting the unscrupulous marketing men blocked by email providers and ISPs, according to email delivery experts.

Technically it is illegal to run an opt-in marketing campaign that doesn't have an unsubscribe function, but consumers still often find it difficult to opt-out when they tire of emails from a charity or company newsletter they have signed up for.

According to delivery company Return Path, customers locked into a company's emails will react by reporting the company as spam, even if they have intentionally signed up for the messages, which could lead to all the company's messages being blocked.

Read more: http://www.pcpro.co.uk/news/enterprise/362629/direct-action-turns-email-newsletters-into-spam

Title: Re: Direct action turns email newsletters into spam
Post by: GillE on November 08, 2010, 22:45

I've done it myself.

Title: Re: Direct action turns email newsletters into spam
Post by: Clive on November 08, 2010, 23:04

I just block them with my spam filter.  Once blocked they rarely get through again. 

Title: Re: Direct action turns email newsletters into spam
Post by: Simon on November 08, 2010, 23:12

MailWasher is king!

Title: Re: Direct action turns email newsletters into spam
Post by: sam on November 08, 2010, 23:53

google does a pretty darn good job too.

Title: Re: Direct action turns email newsletters into spam
Post by: Rik on November 09, 2010, 10:54

I just create a rule for Outlook to permanently delete the company's mail, and I never go near them again.