interesting thoughts bob.
I'd definetly say it is a microsoft gimmick to try and look "cool" again. They have kinda lost that "wow factor" to apple and vista has helped with that. they want something that is microsoft defining, like the way mac's all look so damn nice (not sure about the white plastic ones), that is instantly recognisable.. if you were to see most computers you would not neccesarily know it was microsoft, with this you do.
It might not be the future, but I think it will be rather cool.. but not at the prices they are talking about