Topic: Amazon snaps up LoveFilm

[Simon]

Amazon has taken over the online movie rental service LoveFilm.

The web retailer already owned almost half of LoveFilm, and has now snapped up the remaining shares in a deal that reportedly values the site at around £200 million.

LoveFilm made its name as a DVD postal rental service - indeed, it already powers Amazon's DVD rentals.

However, the service now streams movies directly to PCs, internet TVs and the PlayStation 3 games console. Streamed movies can be watched on either pay-per-view basis or as part of a subscription package.

Read more: http://www.pcpro.co.uk/news/364528/amazon-snaps-up-lovefilm

[sam]

smart move for them, but netflix will destroy them

[Rik]

Amazon is doing a Google.

[sam]

I think they were probably doing it before google.

[Rik]

Quite possibly, Sam.