Good cooling for a CPU is very dependent on how well the contact between the heatsink is in contact with the cpu die. Arctic silver 3, and other thermal compounds, are used to help make the contact between the die and sink perfect by filling microscopic groves etc...
However alot of people actually do make cooling worse by installing such thermal compounds on their systems because the put way too much cooling compound. So I have decided to include this guide to how to install thermal compound correctly:
HEREAlso when putting the heatsink onto the die I always wiggle it slightly. Dont know if it helps but I have been doing it for years.
Make sure you have a good heatsink also. Coper is always nice