I suppose I have to admit to being somewhat of a 'punter', when it comes to consumer goods. I do have the opinion that 'you get what you pay for', and also believe that if it looks too good to be true, it usually is. If two identical TVs are in a shop, one has an obscure 'Eastern block' brand name, and the other is branded Sony at double the price, I would always go for the Sony, although, as Clive will tell us, they are probably both the same inside.
I think some of the 'paid for' software apps do have features some of the freebies lack, such as automatic updates, technical support, and possibly a more attractive user interface (?), and I think the natural reaction is to assume that if you are paying for protection, you are getting something more than the freebies offer.
The question is, if the freebies are equally as good, have the same features, and offer the same standard of protection as the 'paid for' apps - why are they free? :|
I use F-Secure Internet Security 2006, which cost me about £10 for the year from Redstore. This includes Anti Virus, Firewall, Anti Spyware, Anti Spam, and full 'live' technical support, which I don't think is bad value for money, given that to use all freebies would have meant installing four separate programs, some of which may need manually updating, and all would use their own quota of system resources, and may not offer any product support. Installing separate apps, also increases the risk of conflicts between different programs.