Sky has announced a new broadband, terrestrial TV and telephony package called Picnic.
Subject to approval from industry regulator Ofcom, Picnic will allow you to pick and choose which of the services you want with a clearly defined pricing structure, according to the company.
The hurdle that Picnic needs to clear concerns the TV package - it will be delivered on a digital platform rather than via satellite, like its traditional TV services.
Ofcom will need to decide whether this would have a negative effect on competition in the market.
James Murdoch, Sky's chief executive, said: "The launch of Picnic will be a big step forward for customers who are hungry for value and simplicity. We are looking forward to the conclusion of the regulatory approval process so we can get going delivering a great service and real savings to customers."
Sky said that it's unbundled telephony network is available to 70 per cent of the UK population, which should theoretically allow it to deliver broadband at up to 16Mbps.
www.sky.com www.ofcom.org.uk
Topic: Life's a Picnic with Sky (Read 879 times)