Last.fm has added more than 12,000 full-length music videos to its site following a deal with Universal Music.
Visitors to Last.fm will be able to view thousands of videos from Universal's vast catalogue, including artists like Amy Winehouse, Jay-Z and The Killers.
You will be able to stream official music videos and tracks in full for free, although downloading copies that could be potentially posted on other video-sharing sites is prohibited.
This is the first global video deal for Last.fm, now owned by media giant CBS, with a major music label.
The ad-funded deal will encompass Last.fm's 'scrobbling' service, which recommends music to users based on their listening profile.
Martin Stiksel, Last.fm co-founder, described the deal as "a hugely empowering
partnership".
"We want to offer a video library that rivals our unparalleled music catalogue, as we work towards Last.fm becoming the only place you need to go to for all music-related content, and this deal marks the first step towards that goal," he added.
Although the initial offering of 12,000 videos only represents a slice of Universal's library, it allows for the possibility of more music videos coming online.
Last.fm has done deals with music labels before to stream music videos, but they were mostly with small independent labels.
www.last.fm
Topic: Free music videos come to Last.fm (Read 910 times)