Brits would rather give up their holidays than their broadband services, according to research.
Ofcom's Communications Market Report found that in these times of recession, 47 per cent of people would be prepared to cut down on going out for dinner, with 41 per cent spending less on DIY and the same number prepared to give up their holiday.
However, only 10 per cent would give up their broadband to cut costs, with 19 per cent saying they'd do without a mobile and 16 per cent prepared to give up their TV subscription.
Peter Phillips of Ofcom said: "Despite the recession, people would rather do without meals out or holidays than give up their phone, broadband or pay TV package."
Ofcom said that the survey was indicative of how Brits have embraced services such as broadband and digital TV.
"Over 25 per cent of households now use a digital TV recorder to watch programmes at a time that suits us, and 23 per cent use online catch-up services like the BBC iPlayer," said Phillips.
Ofcom's research supports findings of a recent survey from BroadbandChoices.co.uk that found though many people are taking broadband, TV and phone bundles, many others are missing out on the savings these packages provide.
Also, according to Ofcom's report, one in eight UK households has a mobile broadband contract.
