Topic: Google Agonizes on Privacy as Ad World Vaults Ahead

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A confidential, seven-page Google Inc. "vision statement" shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewels—the vast trove of data it possesses about people's activities?

http://online.wsj.com/article/SB10001424052748703309704575413553851854026.html