Virgin Media has once again incurred the wrath of the Advertising Standards Authority (ASA) over claims made in its broadband commercials.In a mammoth ruling by the ads watchdog, six out of 10 complaints about the company's broadband adverts were upheld. It comes only a fortnight after Virgin was last censured for its broadband ads (albeit unfairly in the opinion of PC Pro editor Barry Collins). It's the 21st occasion over the past four years when Virgin Media has either had a decision upheld or partially upheld by the ASA.
The latest complaints largely focused on Virgin's assertion that its "fibre optic broadband is around twice as fast as BT, Sky and Talk Talk's comparable packages".
Virgin was comparing its up to 10Mbits/sec fibre packages with the rivals' up to 8 or 10Mbits/sec ADSL services - a comparison made by telecoms regulator Ofcom in its regular broadband speed tests.
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http://www.pcpro.co.uk/news/broadband/368629/virgin-shredded-by-ads-watchdog-once-more